Make the text as shown below in three divisions.
Choose the text at the centre and apply Warp Options style Arc Lower at -10.
Convert the text to outlines. Then expand it.
If needed, you can shift the letters right or left.
Choose and group them. Then duplicate and move up.
Fill the text with colour and ungroup.
Shift the text at the centre down so that no white space appears between letters. Group all the letters.
Type the word BRAND in caps.
Convert the text to outlines and expand. Then use the Horizontal Align Centre.
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